D · Practical tasks
Use any AI assistant you like. We want to see how you
direct the tool, push back on it, and turn its output into something you'd put your name on .
Task 1 — Critical assessment (and catch the AI's mistakes)
Below is a (fictional) marketing brief for a consumer health device. Using an AI assistant, produce
a tight one-page critical assessment that: (a) restates what is actually being claimed; (b) flags
every claim that is unsupported, overstated, or implausible — and explains why; (c) lists the
specific evidence you would demand before trusting it; (d) gives a clear go / no-go
recommendation for a 20-person pilot. Note: an AI assistant will get some of this wrong or be too
credulous — part of the task is noticing where, and not repeating its mistakes.
"The Auralux band uses quantum bioresonance to read your cells' energy field
and is 99% accurate at predicting illness three days before any symptoms appear. Clinically validated
in a study of 12 users. Wearers saw sleep quality improve 40% and their biological age drop by two
years in just 8 weeks. All processing happens on the band itself, so your data never leaves the
device. $299."
Task 1 — your assessment *
Task 1 — your prompts / steps *
Task 1 — one thing the AI got wrong, and how you handled it *
Task 2 adapts to the role you selected above — do the one shown.
Task 2 (analysis roles) — Replicate an analysis for a new market
This is close to work you'd actually do. We run market and industry analytics for the longevity
field, and we replicate it across regions. Using an AI assistant, take one analytics deliverable —
for example an industry/competitor map or a market dashboard — and produce a first pass at rebuilding
it for the US, Canada, and Mexico longevity market: what sources you'd use, how you'd structure
it, what you'd compare, and the biggest gaps or risks. First-pass thinking is fine — we want to see
how you'd structure the work, not a finished study.
Task 2 — your first pass *
Task 2 (Commercial & Partnerships) — A growth first pass
This is close to work you'd actually do. Pick one , and use an AI assistant: (a) outline how
you'd bring the first 100 patients to a new longevity clinic in a North-American city —
channels, message, partners, and how you'd measure it; or (b) outline how you'd approach a potential
partner clinic for a joint venture — who you'd target, your opening, what you'd offer, and how
you'd handle the obvious objection. First-pass thinking is fine — we want to see how you'd
structure it and use data, not a finished plan.
Task 2 — your first pass *
Task 3 — Honest answer under pressure
A stakeholder wants you to "prove" that a popular longevity supplement works. The evidence available
is one small, uncontrolled study plus a lot of enthusiastic testimonials. Write the short, honest
answer (4–6 sentences) you would actually send them — using an AI assistant if you like.
Task 3 — your answer *
Take your time and be honest — we read every submission personally.